The Third Growth Option with Benno Duenkelsbuehler and Guests
Welcome to The Third Growth Option, where we're not just talking about growth—we're making it our mission.
At TGO, we understand that success isn't a fixed destination; it's an ongoing journey with twists, turns, and unexpected detours that take us to new places. Those moments are our Third Growth Options, where we throw away binary choices to create our own path.
Hosted by Benno Duenkelsbuehler, O.G #GrowthNerd, we're on a mission to redefine success inside and outside of business, one episode at a time. From humble beginnings to Fortune 500 companies, our stories are not just about business—it's about the relentless pursuit of greatness in every aspect of life.
With each episode, we don’t just want to share insights—we want to empower business owners across all frontiers to carve their own path to success, their way.
Want to learn more?
Follow us on Instagram: https://www.instagram.com/realignexpansionsherpas/
Follow Benno on LinkedIn : https://www.linkedin.com/in/benno1/
or
Checkout https://realignforresults.com/
Episodes
166 episodes
Feel the Fear and Launch Anyway: Two Business Owners Get Real
Dawn Grooters and Benno Duenkelsbuehler explore the challenges and strategies of marketing your own business as two business owners who help companies grow, yet struggle with their own messaging.• Authenticity in business requires balan...
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Season 2
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Episode 29
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33:43
Growth by Combining Luxury Reach and Exclusivity with Marty Shapiro
Marty Shapiro, COO of LAFCO New York, explores how luxury fragrance brands can grow their reach while maintaining their special appeal in today's evolving retail landscape. He shares strategies for creating consistent brand experiences across m...
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Season 2
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Episode 28
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27:31
Balancing Subject Expertise with Entrepreneurial Spirit with Kara Williams
Growth isn't just about getting bigger—it's about getting better. This episode explores how blending expertise with entrepreneurial energy can lead to more meaningful business outcomes.We cover:Balancing structure with flexib...
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Season 2
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Episode 27
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29:34
Navigating Discomfort and Building Trust Through Effective Communication with Cody Seaber
We explore how to approach and engage in uncomfortable conversations that can ultimately lead to valuable insights and business growth. Through thoughtful discussion with Cody Seaber, we highlight the importance of understanding human psycholog...
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Season 2
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Episode 26
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29:17
From Beer Trucks to Business Leadership: George White on Innovation & Growth
This episode explores the journey of George White, a serial entrepreneur who shares insights on the power of storytelling, creativity, and structured processes in driving business growth. Listeners will learn about the importance of customer ne...
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Season 2
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Episode 25
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31:02
Attracting Top Talent with Colleen Pfaller
This episode highlights the vital role of branding in attracting and retaining top talent in today's job market. Colleen Pfaller discusses insights from an employee value perception study, emphasizing the importance of authentic employer brandi...
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Season 2
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Episode 24
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28:50
Preparing to Sell Your Business, with Sally Anne Hughes
Understanding the complexities of selling a business can be daunting for entrepreneurs, but this episode dives deep into M&A processes, from initial evaluations to closing the deal. With actionable insights and real-world success stories, t...
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Season 2
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Episode 23
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33:45
Future Focused with Dev Patnaik
This week's episode emphasizes the critical need for future-focused leadership in evolving business landscapes. Dev Patnaik discusses the pitfalls of present-centric thinking and offers practical strategies for balancing immediate tasks with fu...
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Season 2
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Episode 22
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30:36
AI for Growth with Cliff Farrah
Explore how AI is reshaping revenue growth strategies in this insightful conversation with Cliff Farrah, Accenture's Chief Strategy Officer for Corporate Strategy and Growth. Here’s what’s in store:AI and Human Expertise: Cli...
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Season 2
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Episode 21
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34:16
Designing & Prototyping Growth Models, with Jonah Burlingame
In this episode, I sit down with design strategist Jonah Burlingame to tackle the art (and challenges) of executing successful strategies in digital product development. Here are the key takeaways:Strategy Execution is Tough:...
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Season 2
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Episode 20
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34:13
Adapting to Change: Navigating Multi-Channel B2B, with Lisa DiCostanzo
In this episode, sales and marketing expert Lisa DiCostanzo breaks down the transformation of the retail landscape, especially in the gift and home decor sectors, into a complex, multi-channel experience. Key insights include:- Omni-...
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Season 2
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Episode 19
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32:11
Keep Reinventing After Big Success
Greg Shugar’s story is one of bold moves, big lessons, and strategic pivots. From lawyer to entrepreneur, Greg turned his knack for neckties into Tie Bar, an e-commerce success story that topped its market before he sold it. In this episode, Gr...
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Season 2
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Episode 18
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34:10
Building Trust in a Multi-Channel World
How do retailers juggle the complex world of multi-channel sales? In this episode, we dive deep into the evolving gift and home industry with Kim Leister, president of Simblist. We explore how old-school methods like trade shows and store visit...
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Season 2
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Episode 17
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31:11
The Power of Strategic Focus and Community
What does it take to build a soulful brand that resonates deeply with its community? In this episode of the Third Growth Officer podcast, we sit down with Nora Napientek, the creative force behind the celebrated company, and Janice Christ...
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Season 2
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Episode 16
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37:36
Artisanal Fabric Sourcing with Jackie Corlett
Are corporations doing enough to combat greenwashing? We talk about the secrets of building sustainable, ethical supply chains in Bangladesh with textile designer Jackie Corlett. As a seasoned expert in the fair trade sector, she s...
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Season 2
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Episode 15
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35:13
Consumer Research How-To’s with Shehnaz Safiuddin
Get the inside scoop on mastering consumer research with Shehnaz Safiuddin, a pro in brand strategy and consumer insights. In this episode, we dig into how combining qualitative and quantitative methods can give you a sharper view of consumer b...
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Season 2
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Episode 14
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27:50
Building a Dog-Toy Brand - with Adam Baker
We sit down with Adam Baker, founder of SodaPup Dog Toys, to uncover the strategies that took his brand from concept to success. Adam shares how his background with top brands like Nike and Under Armour informed his approach to buil...
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Season 2
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Episode 13
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37:23
Nostalgia, Storytelling, and the Power of Pecans with Stephanie Stuckey
Stephanie Stuckey shares the inspiring story of reviving her grandfather's iconic roadside chain, Stuckey's Corporation, in 2019. In this episode, we explore the challenges she faced and how she balanced honoring the past with innovative strate...
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Season 2
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Episode 12
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28:37
Social Impact and Skincare
Anna-Maja Björkenvall, CEO of LXMI, shares transformative insights on how meaningful work can elevate both your business and your impact. Inspired by the late Laila Janna's philosophy of "give work versus do good," this conversation explores ho...
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Season 2
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Episode 11
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27:35
Tech Talk and Entrepreneurship with Eric Dean
In this episode, we explore the crucial role of continuous innovation in business. Eric offers insights on balancing technology with human interaction to enhance customer experiences and highlights the importance of viewing sales channels from ...
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Season 2
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Episode 10
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28:30
Staying True to Your Passions with Kira Grace
What if staying true to your childhood passions could create a successful, authentic brand? In our latest episode, we talk with Kira Karmazin, founder of Kira Grace, about building a strong brand identity. Kira's journey, from her childhood ske...
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Season 2
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Episode 9
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34:38
New Rules of Retail with Warren Shoulberg
Curious about how HomeSense, a TJ Maxx-owned chain, is poised to revolutionize the home goods market? We talk about the history of retail disruption, from the rise of discount stores in the 1950s to the seismic shifts brought about by the inter...
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Season 2
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Episode 8
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27:46
The Revolution of Youth in Today's Workforce
Are young people equipped to navigate the ever-changing job market? Join us as we explore the essential skills needed to thrive today. From underemployment to the gig economy, we break down why adaptability and emotional intelligence are must-h...
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Season 2
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Episode 7
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26:37
Mastering the Art of Sales with Austin Bunch
Ever wondered how to turn a cold call into a gold mine? This episode is brimming with tactics for rekindling old customer flames and sparking new ones, as Austin Bunch shares his war stories from the front lines of 'focus calling'. He dissects ...
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Season 2
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Episode 6
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32:01