The Third Growth Option with Benno Duenkelsbuehler and Guests
Welcome to The Third Growth Option, where we're not just talking about growth—we're making it our mission.
At TGO, we understand that success isn't a fixed destination; it's an ongoing journey with twists, turns, and unexpected detours that take us to new places. Those moments are our Third Growth Options, where we throw away binary choices to create our own path.
Hosted by Benno Duenkelsbuehler, O.G #GrowthNerd, we're on a mission to redefine success inside and outside of business, one episode at a time. From humble beginnings to Fortune 500 companies, our stories are not just about business—it's about the relentless pursuit of greatness in every aspect of life.
With each episode, we don’t just want to share insights—we want to empower business owners across all frontiers to carve their own path to success, their way.
Want to learn more?
Follow us on Instagram: https://www.instagram.com/realignexpansionsherpas/
Follow Benno on LinkedIn : https://www.linkedin.com/in/benno1/
or
Checkout https://realignforresults.com/
The Third Growth Option with Benno Duenkelsbuehler and Guests
All Boats Rise – a Wholesaler’s Consumer Branding Lessons
Are you looking for a Third Growth Option ℠ ?
Peter Friedmann is a thought leader on product-, brand-, and marketing challenges. His experience, coming from many years at Hallmark and DEMDACO shines a strong light in our conversation about branding, strategic planning, and how to remain open for new information after having built a robust strategy. I commend his organization’s commitment to sharing information with industry peers/competitors – “a rising tide lifts all boats.”
1:59 – “not all (consumer product) companies are wired for consumer branding… it depends on the culture of the organization.”
8:20 – “2020 in hindsight would tell you that mitigating risk from one channel is something everyone has to do…if you were all-in on wholesale, you were hammered. If you had a direct-to-consumer strategy you survived just fine.”
8:58 – “…it needs to start with the consumer. Who the heck are we talking to?”
13:38 – “What does it look like to be a brand for the consumer? We started mapping out a product strategy – to do more cross-selling – then an aesthetic-, editorial-, pricing-, packaging-, merchandising strategy… if you want to be a brand, everything needs to look like it comes from the same DNA.”
14:40 – “Defining what you’re not going to do is as important as what you do.”
28:24 – “…if you can’t say what you need to say in the room… if you have broccoli in your teeth you want somebody to tell you… to get your vision to move forward, you have to be radically canderous.” (Hint: Peter highly recommends Kim Scott’s book “Radical Candor”)
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
